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LEAD GENERATION Case Study (How we got Qualified Leads for a Real Estate Agency)

Service Overview

Lead generation is the process of attracting and converting potential customers into prospects who show interest in your product or service. At Vision 2020 Group, we specialize in creating and executing customized lead generation campaigns that target your ideal audience across the right platforms, at the right time.

From content marketing and paid ads to email nurturing, SEO, and social media, we use a variety of tactics to bring in high-quality leads and move them seamlessly through your sales funnel. Our approach focuses on maximizing your lead-to-sale ratio while minimizing cost-per-lead (CPL).

We target both B2B and B2C markets, tailoring our strategies to your specific industry, audience, and sales goals. Whether you’re looking to grow your database, increase brand awareness, or drive sales, our team will craft a lead generation strategy that’s aligned with your objectives and designed for scalable results.

How We Make It Work

Our lead generation process is fully data-driven and aims to create a smooth journey for your leads—from awareness to conversion. Here’s how we break it down:

Audience Segmentation & Research

- We begin by understanding your ideal customer profile (ICP) and segmenting your audience based on demographics, interests, and behaviors. We perform a thorough competitor analysis and market research to ensure we are reaching the right prospects.

Lead Magnet Creation & Offer Strategy

- We develop lead magnets (free guides, ebooks, whitepapers, checklists, webinars) that align with the needs of your target audience. These lead magnets act as the first touchpoint, giving potential customers a compelling reason to engage with your brand.

Multi-Channel Campaign Strategy

- We build a full-funnel lead generation campaign using the best-performing channels for your audience, including:
  - Paid Media (Google Ads, Facebook, LinkedIn, Instagram, TikTok)
  - Content Marketing & SEO (Optimized blog posts, landing pages, and lead magnets for organic search)
  - Social Media Engagement (Organic and paid social to engage and drive leads)
  - Email Campaigns (Automated email nurturing sequences to convert leads into customers)

Landing Pages & Conversion Rate Optimization (CRO)

- We design high-converting landing pages that are optimized for lead capture. Our team focuses on clear CTAs, persuasive copy, and user-friendly forms that encourage visitors to take action.

Lead Nurturing & Email Automation

- We set up targeted email workflows that nurture leads through drip campaigns, webinars, case studies, and retargeting to keep them engaged and guide them toward conversion.

Retargeting Campaigns

- We use retargeting techniques to bring back people who interacted with your brand but didn’t convert, helping move them further down the funnel.

Lead Scoring & CRM Integration

- We integrate lead scoring models to prioritize leads based on their engagement level. This ensures your sales team gets the most qualified leads. We also ensure smooth integration with your CRM for seamless follow-up and pipeline management.

Performance Tracking & Optimization

- We monitor every stage of the lead generation process to ensure we’re getting the best results. From tracking CPL to conversion rates and ROI, we continuously optimize our campaigns for maximum efficiency.

Recent Results

We recently helped a B2B SaaS company generate a large volume of highly qualified leads for their platform, which helps businesses manage customer relationships more effectively.

Challenge:
The client’s existing lead generation campaigns were producing leads, but they were often not the right fit. They were facing issues with low lead quality, which led to a high cost-per-lead (CPL) and poor conversion rates. They needed an effective strategy to both increase the quantity and improve the quality of their leads.

What We Did:

Refined Targeting & Segmentation: We performed a deep dive into the customer journey and segmented the audience by job roles, company size, and industry. Using LinkedIn Ads and Google Ads, we tailored ads specifically to decision-makers in those segments.

Lead Magnet Strategy: We created a high-value lead magnet—a comprehensive eBook on CRM best practices—designed to attract business owners and marketing professionals in their target industries.

Landing Pages & CRO: We optimized their landing pages, ensuring that forms were streamlined and the offer was clear. A/B testing helped determine the best performing CTAs, copy, and layout to maximize conversions.

Email Nurturing: We designed a series of email nurture sequences to further qualify leads after they downloaded the eBook, moving them toward a sales demo or free trial.

Retargeting & Follow-up: We ran retargeting campaigns to re-engage people who interacted with the lead magnet but didn’t convert. Additionally, we used dynamic remarketing ads to show specific product features based on their engagement.

The Outcome:

CPL decreased by 45% from the previous quarter
Lead quality improved, with 35% of generated leads becoming sales-qualified leads (SQLs)
Conversion rate on landing page: 14.8%
Email open rates for the nurturing sequence were 22.6%, and click-through rates were 6.3%, leading to higher engagement and conversions
Sales pipeline value increased by 28% as a result of the higher-quality leads

In this case, we not only reduced CPL but also significantly improved lead quality, driving more sales-ready leads into the pipeline.

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